For decades, UX design has been about creating intuitive interfaces. Screens, buttons, menus. But the ultimate user experience is having the user achieve their goal without interacting with an interface at all.
No UI is the best UI
Think about the best experiences you have with technology. The thermostat that learns your routine. The car that unlocks when you approach. The camera that perfectly focuses automatically. These are profound user experiences with almost zero user interface.
Designing for intent, not interaction
As designers, our job is shifting. We are moving from designing screens to designing logic flows and predictive models. We need to anticipate what the user wants before they even know they want it, and deliver it seamlessly.
The screen is no longer the center of our work. The user's intent is.